BECKY FERNANDEZ

Creative Director • Media Producer • Music Industry Professional

Becky Fernandez

Becky Fernandez is a multifaceted creative professional with years of experience across the music industry, graphic design, media production, and visual branding. Known for her strategic eye, artistic versatility, and ability to bring ideas to life, Becky has built a career at the intersection of creativity, storytelling, and high-level execution.

Her journey in the music industry spans artist development, creative direction, management, and branding—supporting emerging and established artists through visual identity, media strategy, and content direction. Becky has collaborated across songwriting, production environments, publishing processes, and live event coordination, giving her a comprehensive understanding of how artists and labels bring music from concept to audience. Her bilingual (English/Spanish) capabilities also allow her to bridge creative communication across diverse markets and teams.

Alongside her music work, Becky is an accomplished graphic designer and media creator, with extensive hands-on experience in digital branding, editorial design, photography, social-media content creation, and visual production. She has crafted professional visual assets for record labels, real-estate brands, small businesses, and creative entrepreneurs—delivering everything from brand identities and magazine layouts to promotional campaigns, photography collections, and digital media packages.

With a creative style rooted in excellence, intention, and storytelling, Becky merges her industry insight with strong technical skills to build compelling visuals that elevate both brands and artists. Whether directing content, designing media, managing creative projects, or producing high-impact visuals, she brings a unique blend of professionalism, clarity, and imagination to every project she leads.

Becky continues to expand her influence through SoundArt Media, her growing creative studio that encompasses photography, media production, branding in Dallas–Fort Worth. Her work reflects passion, innovation, and a commitment to helping creators, businesses, and brands show up with excellence in every space.